Building a Personal Brand on Social Media Through Video

In today’s digital landscape, video content is the most powerful tool for building a personal brand. Whether you’re a real estate agent on the Central Coast, a small business owner, or a creative professional, video allows you to connect with your audience on a deeper level, showcase your expertise, and stand out in a crowded market. Here’s how you can leverage video to build a strong personal brand on social media.

1. Define Your Brand Identity

Before hitting record, take a step back and define what your brand represents. Are you an approachable and informative guide in your industry? A no-nonsense expert? A behind-the-scenes storyteller? Your brand’s tone and personality should be consistent across all your video content.

For those based on the Central Coast, emphasizing the local lifestyle—beaches, community events, and coastal living—can add authenticity to your brand and help you resonate with your audience.

2. Create Engaging and Valuable Content

People don’t just want to hear about what you do—they want to see how it benefits them. Think about common pain points or interests in your industry and create videos that provide solutions or inspiration.

Some video ideas include:

• Behind the Scenes – Show what goes into your work, whether it’s prepping a home for sale, crafting a product, or planning an event.

• Educational Content – Tips, tricks, and insights that establish you as an expert in your field.

• Client Testimonials – Real stories build trust and credibility.

• Day in the Life – Give followers a peek into your daily routine, especially if it showcases the Central Coast lifestyle.

3. Leverage Short-Form and Long-Form Video

Not all videos need to be long. Platforms like Instagram Reels, TikTok, and YouTube Shorts favor short-form videos that quickly capture attention. Meanwhile, long-form content on YouTube or Facebook allows for deeper storytelling and connection with your audience.

For example, a 60-second Instagram Reel could highlight a stunning property view in Terrigal, while a longer YouTube video might showcase a full home tour with market insights.

4. Optimize for SEO and Engagement

If you’re targeting an audience on the Central Coast, use location-specific keywords in your captions, descriptions, and hashtags. For instance, instead of just saying “real estate tips,” try “Central Coast real estate tips” or “Buying a home in Avoca Beach.”

Encourage engagement by asking questions, replying to comments, and using local hashtags like #CentralCoastNSW #CoastalLiving #GosfordBusiness.

5. Maintain Consistency

Consistency is key in personal branding. Aim for a regular posting schedule, whether it’s one video a week or three posts per week across different platforms. Staying active keeps your audience engaged and strengthens your brand presence over time.

Final Thoughts

Building a personal brand through video isn’t just about visibility—it’s about establishing trust and connection. By sharing valuable, engaging, and authentic content tailored to your audience, you can position yourself as a go-to authority in your field.

For businesses and professionals on the Central Coast, video provides a perfect opportunity to showcase the local charm, lifestyle, and expertise. Start small, refine your style, and let your brand grow naturally through strategic video marketing.

Need help crafting standout video content? Let’s chat about how we can bring your brand to life through engaging social media videos!